Since our early days, our philosophy has been to run a healthy business, with respect for people, the product and the planet – and these principles remain at the heart of our business today.

In order to become the world’s most loved jewellery brand, we have four strategic pillars to ensure that we create an emotional bond with consumers.

We own and operate the greatest part of our value chain, from design and raw material procurement through to production and distribution.

This means we know where our jewellery comes from and how it is made – and can ensure that every piece is designed, crafted and distributed according to our high quality and ethical standards.